Set, reset, and thrive with effective marketing strategies.
From strategy to execution, let’s simplify and optimize your marketing engine, resetting it up to help you scale smarter.

Marketing can feel like a puzzle sometimes...
For startups and SMEs, designing a marketing strategy can feel overwhelming.
You might be running many programs that are not bringing results, or drowning in generic marketing advice that don’t really make sense to your business. You might also be juggling too many things and need a strategy to connect them all together.
With countless tools, channels, and AI solutions, the result is often a disconnected approach—scattered pieces that don’t fit together.
This weakens your brand, leaves your target audience confused and your efforts falling short of their potential.
So let's find the missing pieces together!
Marketing Reset Lab exists to cut through the noise and give startups and SMEs an actual system that works: setting or resetting their Marketing efforts up for success.
Whether you need help with strategy, execution, or both, we’ve got two ways to work together.

Consulting or Fractional Support
Tailored guidance, from hands-on strategy to acting as part of your team.

How it works
Marketing shouldn’t feel this complicated, but it’s also not a one-size-fits-all.
Whether you need a roadmap, execution support, or just someone to help you make sense of it all—we’ve got you covered. Here’s how we make it work.
We’ll go over what’s working, what’s not, and where you want to go. Whether you need a full reset or just some tweaks, we’ll figure out the best next steps for you. Book your call here.
After our chat, we’ll map out a strategy that actually fits your business.
A clear, actionable plan based on what you need, whether it’s refining your messaging, building a demand gen engine, or setting up smarter marketing systems.
Now, we make things happen.
Whether you want DIY guidance, hands-on collaboration, or a fully managed approach, we’ll be there to help you implement, optimize, and scale smarter.
You’ll have the right strategy, the right tools, and a marketing engine built to scale with you.
How we help?
Integrated Marketing Strategy
Content Marketing Strategy
Growth and Digital Marketing
Account-Based Marketing (ABM)
Events Marketing
Marketing Automation
Why work with us?
At Marketing Reset Lab, we specialize in helping startups and SMEs simplify, optimize, and scale their marketing. With 20 years of experience across B2B marketing, growth strategy, and digital innovation, we’ve worked with startups, scale-ups, and global brands to turn disconnected efforts into results-driven strategies.
– Built growth strategies that actually generate revenue.
– Led global marketing campaigns across industries.
– Designed scalable marketing systems.
We take a creative yet strategic approach—blending data-driven insights with practical execution. And while our expertise spans industries and business models, our mission is always the same: build a marketing engine that works for your business.
Case Studies

What happens when you need to build an ABM strategy from scratch, with no big-budget tools, no marketing team, and a long sales cycle? I took on that challenge and built a scalable ABM engine that transformed digital engagement and pipeline generation.

When inbound efforts are disconnected, marketing becomes noise instead of revenue-driving strategy. I revamped a fintech company’s entire approach, aligning inbound with ABM and implementing 6sense in record time.
What people say...
"Lorenna have worked really hard and she helped everyone in Latin America supporting all our marketing needs. She is really smart and fully dedicated. Her capability to interact with different people, different cultures and different languages is outstanding and it was the key to get all the people aligned and cooperating also with her. She is a really great team player and always willing to learn more and do more to add value to any type of organization."
Stanley Gibbs
Founder at LFG MF"Lorenna and I worked together at IBP, where she managed the digital communication department. She built up all the processes and strategies that helped the company to boost its image on-line, coming up with new ideas and projects to empower the company’s credibility. She is an amazing coworker: very reliable, dynamic, results-oriented and a great team-player. Lorenna also masters subjects of knowledge on the digital communication field. It was extremely valuable to our team."
Maria Clara Cardona Machado
Head of Customer Relationship Marketing at Brazilian Petroleum and Gas Institute"I had the pleasure of working with Lorenna in the early days of my coworking space. She was my marketing consultant when I was structuring Polo Coworking. She is extremely dedicated to helping her customers achieve their goals, while sharing her knowledge and experience. She was solely responsible for building our company website and it was a success. She is focused and very persistent. She would not settle for mediocre and delivered on time and on budget. Lorenna prepared a thorough manual for using and maintain the website, which is extremely useful. She gave us the tools we needed to develop and grow our customer relationship base. To this day she keeps sending us tips to improve our marketing strategy."