Marketing Reset Lab
Setting, Resetting, and Scaling
Some people thrive in stability. Others, like me, find their purpose in the chaos before order, in the blank pages before the first words are written.
I’ve always known I wanted to be a consultant, a fractional leader, a strategist. But for years, I couldn’t quite explain why. It wasn’t just about marketing—it was about something bigger. It was about figuring things out.
I live for the puzzle—the kind where pieces seem scattered, disconnected, where strategies exist in silos, and execution lacks direction. I love stepping into an organization where marketing is either non-existent, broken, or misaligned, and rolling up my sleeves to bring clarity to the mess. Structuring. Organizing. Connecting the dots. Turning ideas into movement.
I thrive on new challenges, new industries, and the constant process of learning and evolving. My career is a collection of chapters, each filled with businesses I helped shape, teams I guided, and strategies I built. Some experiences were short, but that was because I had done exactly what I was meant to do.
That’s when it hit me: my purpose is to set and reset.
Marketing Reset Lab was born from this realization.
Set the foundation. Reset what isn’t working. Experiment with bold strategies. Optimize for scale.
Marketing is not static—it’s a living, evolving system that demands constant adaptation, creativity, and courage to try new things. That’s why this isn’t just a consultancy. It’s a lab—a space to test, refine, and push boundaries.
The best marketing isn’t just planned. It’s discovered.
So, if you’re ready to break old patterns, challenge the status quo, and build something that truly works—let’s get to work.
Are you in?
About Lorenna
Founder of Marketing Reset Lab, Lorenna Eunapio is a marketing strategist, consultant, and fractional leader with nearly 20 years of experience helping companies—from startups and SMEs to multinational corporations—build and refine their marketing strategies for sustainable growth.
Her expertise lies in creating integrated marketing frameworks that connect branding, positioning, demand generation, and go-to-market execution. With global experience spanning North America, Latin America, Europe, and Asia, she has worked across industries such as technology, SaaS, manufacturing, healthcare, consulting, law firms, and oil & gas.
Beyond building marketing engines, Lorenna is passionate about sharing knowledge and shaping future professionals. She is an MBA professor at PUC-Rio and frequently collaborates with teams to mentor and guide marketing talent.
She a journalist and holds MBAs in Marketing and Digital Marketing, a Master’s in Business Administration from PUC-Rio, and is currently pursuing a PhD in Economics at the University of Seville.
