Scaling a business requires a solid marketing strategy, but hiring a full-time CMO or building an in-house team isn’t always the best move—especially for startups and growing businesses. That’s where Fractional CMO and Consulting Services come in. You get senior-level marketing expertise tailored to your business, without the overhead of a full-time hire.
Fractional executives are seasoned professionals who embed themselves into your business part-time to drive strategy and execution—without the cost and commitment of a full-time role. They act as a true marketing leader, guiding your team, shaping strategy, and delivering measurable results. This model is perfect for companies that need an experienced hand steering marketing, but don’t need (or can’t afford) a full-time executive.
Consulting engagements are project-based or advisory-focused. If you need guidance on a specific marketing challenge—whether it’s building a demand generation strategy, refining your brand positioning, or optimizing your go-to-market approach—consulting offers a flexible, high-impact solution. Unlike a fractional role, consulting engagements typically have a defined scope and timeline, making them ideal for businesses that need expert insights without ongoing leadership involvement.
| Fractional | Consultant | |
|---|---|---|
| Embedded with team? | Yes | No |
| End date? | Usually not | Yes |
| Full-time? | Not usually | Maybe |
| Represents company? | Yes | No |
| Leads team? | Yes | No |
Source: Fractionals United
Access a CMO-level leader without the full-time salary, benefits, and overhead costs.
Unlike traditional consultants, I don’t just give advice—I help your team execute, adjust, and optimize.
Work with me for a few hours per week or on a more involved basis, depending on your needs.
I can act as an extension of your team, working with leadership, sales, and marketing teams to drive real growth.
Three levels of engagement, so you can choose what works best for your company’s needs.
Strategic guidance, audits, and planning while your team executes.
Hands-on collaboration, working alongside your team to implement strategies.
Fully managed marketing leadership, acting as your fractional CMO, overseeing all aspects of marketing execution.
You don’t have to navigate growth alone. Let’s work together to build and execute a marketing strategy that drives results.
